The Inactivity Tracker


Introducing The Inactivity Tracker, for Joe Boxer Pajamas. Like the FitBit, The Inactivity Tracker is a band that connects to an app. Unlike the FitBit, it rewards users for doing nothing, allowing them to reach levels like "Couch Commander," "Cryogenic" and "You Rock!" 
The Inactivity Tracker was launched with an event at a Kmart store in NYC and an hour long film on YouTube. It is also available for purchase online.

Role: CD