McEnroe vs. McEnroe


John McEnroe was always a brilliant player but never a joyful one.
To expand on Michelob ULTRA’s belief that “It’s only worth it if you enjoy it," we bent physics and created the first-ever sports event played -- for real -- between a person and his younger version. A true blur between real and digital worlds. "McEnroe vs. McEnroe" was broadcasted on ESPN in 52 countries, with an audience larger than the NBA Finals.

Role: CCO



Michelob Ultra has been saying for years that “It’s Worth It if You Enjoy It”. I t was time to expand that belief to visually impaired people. For the first time ever, on another show of unprecendednted technology, a blind person broadcasted an NBA game live on tv.

Role: CCO

Whopper Detour


Burger King needed to promote their new app with order ahead functionality. So, we created a Whopper that people could only order at McDonald's, though the BK app. 
Whopper Detour generated 4.5 million app downloads and made the BK app the number one on both IOS and Android stores for several days. A result 40 times better than BK's previous record.

Role: ECD

Contract for Change


In America, the demand for organic food has been growing exponentially. But only 1% of American farmland is organic. Michelob Ultra Pure Gold, as the number one organic beer in the country, had to take a stance. Contract for Change is a holistic business approach that shows that the biggest companies in the world can lead the way to make the planet better.

Role: CCO

Mike’s in a Beer World


Mike’s Hard Lemonade needed to show that where there’s beer, there can also be a delicious hard lemonade. In an unprecedented portfolio play, we launched Mike’s in South America by literally bringing the insight to life, putting Mike’s inside the region’s biggest beers campaigns. Mike’s is now the #1 RTD in most of these countries.

Role: CCO