Whopper Detour


Burger King needed to promote their new app with order ahead functionality. So, we created a Whopper that people could only order at McDonald's, though the BK app. 
Whopper Detour generated 4.5 million app downloads and made the BK app the number one on both IOS and Android stores for several days. A result 40 times better than BK's previous record.

Role: ECD