McEnroe vs. McEnroe


John McEnroe was always a brilliant player but never a joyful one.
To expand on Michelob ULTRA’s belief that “It’s only worth it if you enjoy it," we bent physics and created the first-ever sports event played -- for real -- between a person and his younger version. A true blur between real and digital worlds. "McEnroe vs. McEnroe" was broadcasted on ESPN in 52 countries, with an audience larger than the NBA Finals.

Role: CCO