Mike’s in a Beer World

MIKE’S HARD LEMONADE

Mike’s Hard Lemonade needed to show that where there’s beer, there can also be a delicious hard lemonade. In an unprecedented portfolio play, we launched Mike’s in South America by literally bringing the insight to life, putting Mike’s inside the region’s biggest beers campaigns. Mike’s is now the #1 RTD in most of these countries.

Role: CCO