Color For the Colorblind


We believed that Valspar had to stand for something bigger than well-painted walls. It had to stand for color - and how much experiencing color makes our lives better. One day, we found an intriguing number: Nearly 300 million people in the world are colorblind. If we could make them experience every color, we’d show everyone else that color appreciation is something people shouldn’t take for granted. 
At that point, though, solving colorblindness was unimaginable. Until, it wasn’t. After a lot of research, we found Enchroma, an optical lab that had just developed the first ever colorblind-correcting glasses. So we partnered with them and introduced Color For The Colorblind. The campaign was a success. By bringing color to the colorblind, we brought a greater appreciation of color to everyone.

Role: Creative/CD

Posters made with colors the colorblind couldn't see before.